SEO On Stage
The theatrical one · Athens · Dubai · PragueA conference that behaves like a theatre production — rehearsed talks, a live band scoring the intermissions, and networking over crafted drinks instead of lukewarm coffee.
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Est. 2026 · a merger of four
Balkan SEO Summit.
Four of the region's boldest search conferences stopped competing for the same weekend and merged into one festival — masterminds, keynotes, panels, workshops and after-shows that run late, staged across the Balkans.
Act I — the union
Four conferences.
Four conferences.
One summit.
For years the Balkan search scene split itself across a handful of cities and four separate calendars. Same crowd, same rakija, four sets of flights. So we stopped dividing the room.
SEO On Stage brought the theatre — rehearsed talks, a live score, an after-show that runs late.
Belgrade SEO Conference brought the technical depth and a community that argues about crawl budgets for fun.
SERP Conference Sofia brought the data, the tooling crowd, and half of Southeast Europe's agencies.
Athens SEO brought the international main stage for technical SEO and AI — and a legendary after-party to match.
Together they become the Balkan SEO Summit: one festival of search where the whole region shows up at once — and nobody has to choose.
4Founding conferences
5Stages & formats
1Very long after-show
The four that started it
The founders.
Each edition keeps its soul. The summit is the confluence of all four — and every founding event carries its DNA onto the new stages.
Belgrade SEO Conference
The community one · Belgrade, SerbiaDeep, hands-on sessions and a community that treats a good log-file analysis like a spectator sport. The engine room of the Balkan scene.
Visit site →SERP Conference Sofia
The data one · Sofia, BulgariaWhere the tooling crowd and Southeast Europe's agencies gather around search data, automation, and what actually moves rankings this year.
Visit site →Athens SEO
The AI one · Athens, GreeceEurope's main stage for technical SEO and AI in search — expert keynotes, a State of Search panel, and a legendary after-party at The Ellinikon.
Visit site →
Act II — the program
Not a schedule.
Not a schedule.
A festival.
Five ways to spend the summit. Move between stages like a music festival — catch a keynote, drop into a workshop, argue on a panel, then find your people at the after-show.
The centrepiece
The Mastermind Tables
Small, closed-door rooms where a facilitator and a dozen peers pull apart one real problem — your migration, your dip, your automation stack. Strategy and collaboration, no slides. Reserved for Backstage passes and sponsors.
Keynotes
Top global SEO and marketing minds, rehearsed and staged like a keynote should be — big ideas on the main stage, not read off slides in a dim ballroom.
Panels
Named for the kolo, the Balkan circle dance. Honest, occasionally heated debates where practitioners disagree in public so you don't have to guess who's right.
Workshops
Hands-on, laptops-open sessions. Technical SEO, GEO / AI search, content ops and analytics — you leave with something you can ship on Monday.
Activities
A live band, a boat party, city runs and long dinners. The part where deals actually get made and the Balkans do what they do best — hospitality.
Act III — stand on stage
Sponsor a stage.
Integrated, meaningful visibility for a small group of brands — not a logo wall. Three tiers, strictly limited, from a side stage to the single headline slot on the amphitheatre.
Side Stage
—
- Logo on the site, banners & photo backdrops
- Mentions across LinkedIn & YouTube
- Inclusion in the cinematic recap
- Limited to ten partners
Main Stage
—
- Everything in Side Stage
- Badges, slides & extended media coverage
- A main-stage speaking slot
- Branded cocktails at the after-show
Amphitheatre
—
- The summit's single headline sponsor
- Dinner sponsor & VIP mastermind tables
- Biggest logo on the main stage
- Every lower-tier benefit included
On sale — early window open
Get your seat.
One festival, one pass, every stage. Early-bird pricing holds until the window closes — after that it steps up.
Early Kolo
— / early bird
The whole summit at the best price. Limited allocation — first dancers get in first.
Festival Pass
— / standard
Full access to keynotes, panels, workshops and every after-show for the whole run.
Backstage · VIP
— / VIP
Everything in the Festival Pass plus a seat at the Mastermind Tables and the VIP dinner.
Be first through the door
Get on the guest list.
Dates, venue and the first names on the lineup drop to this list before anywhere else — plus early-bird codes for tickets and sponsor packs.
Before you ask
The fine print.
So this replaces the four conferences?
Yes — SEO On Stage, Belgrade SEO Conference, SERP Conference Sofia and Athens SEO join forces into a single festival. One trip, one pass, the whole region in one room. Each brings its own flavour to the program.
Where and when is it?
The flagship city, venue and dates are being locked now and will be announced to the guest list first. Join the list above and you'll get them before anyone else, along with early-bird codes.
What's included in a Festival Pass?
Access to every stage for the full run — keynotes, panels, workshops and after-shows. Backstage / VIP adds the Mastermind Tables and the VIP dinner.
Can I speak or run a workshop?
The call for speakers opens with the lineup. Pick "Speaker" on the guest list and we'll send the brief when submissions go live.
How does sponsorship actually work?
Three limited tiers built around integrated visibility rather than a logo wall — from a Side Stage to the single Amphitheatre headline slot. Enquire and we'll send the full pack with what each tier includes.